{"id":161563,"date":"2025-07-22T17:47:01","date_gmt":"2025-07-22T15:47:01","guid":{"rendered":"https:\/\/virtualdesk.es\/casos-de-exito\/metros-ligeros-de-madrid\/"},"modified":"2026-01-23T18:07:25","modified_gmt":"2026-01-23T17:07:25","slug":"madrid-light-rail","status":"publish","type":"portfolio","link":"https:\/\/virtualdesk.es\/en\/casos-de-exito\/madrid-light-rail\/","title":{"rendered":"Madrid Light Rail \u2013 Passenger Demand Forecasting System"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-vyce&#8221; back_image=&#8221;97923&#8243; back_position=&#8221;center top&#8221; overlay_alpha=&#8221;50&#8243; overlay_animated=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;gradient&#8221; bottom_divider=&#8221;step_3_4&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;695350&#8243; back_color_type=&#8221;uncode-palette&#8221; overlay_animated_1_color_type=&#8221;uncode-solid&#8221; overlay_animated_1_color_solid=&#8221;#3a35ce&#8221; overlay_animated_2_color_type=&#8221;uncode-solid&#8221; overlay_animated_2_color_solid=&#8221;#00cdf2&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;6&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;744311&#8243;][vc_single_image media=&#8221;57731&#8243; media_width_percent=&#8221;17&#8243; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;238516&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; inverted_device_order=&#8221;yes&#8221; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;156810&#8243; css=&#8221;.vc_custom_1752595079141{margin-top: 75px !important;}&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;7\/12&#8243; uncode_shortcode_id=&#8221;128842&#8243;][vc_custom_heading text_color=&#8221;accent&#8221; heading_semantic=&#8221;h4&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;400&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;102214&#8243; text_color_type=&#8221;uncode-palette&#8221;]Case study[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;&#8221; uncode_shortcode_id=&#8221;430059&#8243;]CITIZENS DEMANDED INNOVATION[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;357560&#8243; subheading=&#8221;Madrid Light Rail, an integral part of the Madrid Region&#8217;s public transport network, collaborates with Virtual Desk to implement innovative technological solutions that optimize its operations management and improve the user experience. This collaboration has enabled Light Rails to offer a more efficient, sustainable service tailored to the needs of the city&#8217;s residents.&#8221;]Madrid Light Rail needed to improve its understanding of the demand from travelers using its services.[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][vc_button button_color=&#8221;accent&#8221; size=&#8221;btn-lg&#8221; text_skin=&#8221;yes&#8221; custom_typo=&#8221;yes&#8221; font_family=&#8221;font-207124&#8243; font_weight=&#8221;600&#8243; border_width=&#8221;0&#8243; scale_mobile=&#8221;no&#8221; link=&#8221;url:https%3A%2F%2Fvirtualdesk.es%2Fen%2Fcatalogue%2Fproducts%2Fai4-transportation%2F|title:AI4%20Transportation&#8221; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;443543&#8243;]Discover AI4 Transportation[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; back_image=&#8221;99798&#8243; back_position=&#8221;right top&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; width=&#8221;5\/12&#8243; uncode_shortcode_id=&#8221;195800&#8243; back_size=&#8221;80%&#8221;][vc_single_image media=&#8221;160386&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;one-one&#8221; alignment=&#8221;center&#8221; shape=&#8221;img-round&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;lg&#8221; shadow_darker=&#8221;yes&#8221; uncode_shortcode_id=&#8221;927642&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;1&#8243; top_divider=&#8221;gradient&#8221; bottom_divider=&#8221;gradient&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;325785&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;5\/12&#8243; uncode_shortcode_id=&#8221;575850&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;102768&#8243;]On the one hand, to provide an appropriate response based on said demand, in a way that guarantees user satisfaction, and on the other hand to control the evolution of its income from the settlements of the Regional Transport Consortium.[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; font_family=&#8221;font-955596&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;7\/12&#8243; uncode_shortcode_id=&#8221;319231&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;129146&#8243;][vc_custom_heading text_color=&#8221;accent&#8221; heading_semantic=&#8221;h6&#8243; text_size=&#8221;custom&#8221; uncode_shortcode_id=&#8221;175827&#8243; text_color_type=&#8221;uncode-palette&#8221; heading_custom_size=&#8221;50px&#8221;]+ 5M \u20ac[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;177963&#8243;]In annual costs[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;201478&#8243;][vc_custom_heading text_color=&#8221;accent&#8221; heading_semantic=&#8221;h6&#8243; text_size=&#8221;custom&#8221; uncode_shortcode_id=&#8221;148061&#8243; text_color_type=&#8221;uncode-palette&#8221; heading_custom_size=&#8221;50px&#8221;]90%[\/vc_custom_heading][vc_custom_heading text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;130418&#8243;]Prolonged delays[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;657385&#8243;][vc_custom_heading text_color=&#8221;accent&#8221; heading_semantic=&#8221;h6&#8243; text_size=&#8221;custom&#8221; uncode_shortcode_id=&#8221;275011&#8243; text_color_type=&#8221;uncode-palette&#8221; heading_custom_size=&#8221;50px&#8221;]100%[\/vc_custom_heading][vc_custom_heading text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;596813&#8243;]Lack of interoperability[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;1&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;187785&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;193812&#8243;]With the aim of providing a integral and efficient service, Metros Ligeros demanded a solution capable of providing new and reliable information, which would lead to appropriate decision-making in the management of its transport services.[\/vc_custom_heading][uncode_list icon=&#8221;fa fa-minus&#8221; icon_color=&#8221;color-blue&#8221; uncode_shortcode_id=&#8221;873404&#8243; icon_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<ul>\n<li><strong>High demand for mobility:<\/strong> The need to manage a growing volume of passengers in an urban and interurban network required efficient planning.<\/li>\n<li><strong>Coordination with other operators:<\/strong> Integrating with the transport network of the Madrid Regional Transport Consortium (CRTM) required robust interoperability.<\/li>\n<li><strong>User experience:<\/strong> It was crucial to improve accessibility and real-time information for passengers.<\/li>\n<li><strong>Sustainability:<\/strong> Reducing environmental impact through optimized resource and energy management.<\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; 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gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;5&#8243; mobile_width=&#8221;5&#8243; width=&#8221;8\/12&#8243; uncode_shortcode_id=&#8221;866731&#8243;][vc_single_image media=&#8221;158012&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;five-four&#8221; shape=&#8221;img-round&#8221; uncode_shortcode_id=&#8221;114979&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; font_family=&#8221;font-955596&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;7\/12&#8243; uncode_shortcode_id=&#8221;574072&#8243;][vc_custom_heading text_color=&#8221;color-blue&#8221; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;209346&#8243; text_color_type=&#8221;uncode-palette&#8221;]Virtual Desk developed a comprehensive technology solution that included:[\/vc_custom_heading][uncode_list icon=&#8221;fa fa-minus&#8221; icon_color=&#8221;color-blue&#8221; uncode_shortcode_id=&#8221;205814&#8243; icon_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<ul>\n<li><strong>Advanced management platform:<\/strong> A big data-based system for processing large volumes of operational and user data, integrating validation information, schedules, and systems from other operators.<\/li>\n<li><strong>Operations optimization:<\/strong> Analytical algorithms to improve route planning, frequencies and resource allocation, adapting to real-time demand.<\/li>\n<li><strong>Passenger information:<\/strong> Tools to provide real-time data on schedules, incidents and occupancy, accessible through mobile applications and information panels.<\/li>\n<li><strong>Improved sustainability:<\/strong> Analytical models to minimize energy consumption and optimize the operation of light rail.<\/li>\n<li><strong>Regulatory compliance:<\/strong> Implementation of security measures aligned with the GDPR to protect user data.<\/li>\n<\/ul>\n<p>[\/uncode_list][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; 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alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;637445&#8243; media_width_pixel=&#8221;200&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;527007&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;1600&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;121927&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;183965&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;168640&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;700&#8243; uncode_shortcode_id=&#8221;125335&#8243;]Concrete Results,<br \/>\nReal Impact[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;980279&#8243;]We transform data into innovative solutions that generate tangible and sustainable changes for your organization.[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; 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heading_custom_size=&#8221;clamp(1.125rem, 0.5625rem + 0.9375vw, 1.5rem)&#8221; text_color_type=&#8221;uncode-solid&#8221; text_color_solid=&#8221;#5b616b&#8221;]Efficient management of synchronous and asynchronous transactions without interruptions or service degradation.[\/vc_custom_heading][vc_empty_space][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; border_style=&#8221;solid&#8221; preserve_border=&#8221;yes&#8221; preserve_border_tablet=&#8221;yes&#8221; preserve_border_mobile=&#8221;yes&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;155832&#8243; css=&#8221;.vc_custom_1743090694893{border-left-width: 1px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;}&#8221; 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heading_custom_size=&#8221;clamp(1.125rem, 0.5625rem + 0.9375vw, 1.5rem)&#8221; text_color_type=&#8221;uncode-solid&#8221; text_color_solid=&#8221;#5b616b&#8221;]Full visibility of all transactions for comprehensive control and simplified audits.[\/vc_custom_heading][vc_empty_space][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;50&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-blue&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;300923&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; 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Our personalized, results-oriented approach has demonstrated a significant impact across various sectors.[\/vc_column_text][vc_column_text text_color=&#8221;color-jevc&#8221; uncode_shortcode_id=&#8221;166583&#8243; text_color_type=&#8221;uncode-palette&#8221;]We design customized solutions that optimize processes, automate tasks, and free up resources. 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