{"id":162039,"date":"2019-11-07T11:39:30","date_gmt":"2019-11-07T09:39:30","guid":{"rendered":"https:\/\/virtualdesk.es\/big-data-clave-sector-empresarial\/"},"modified":"2026-05-04T13:06:02","modified_gmt":"2026-05-04T12:06:02","slug":"big-data-clave-sector-empresarial","status":"publish","type":"post","link":"https:\/\/virtualdesk.es\/en\/big-data-clave-sector-empresarial\/","title":{"rendered":"El Big Data, un instrumento clave para cualquier sector empresarial"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;58834&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text]<\/p>\n<h1><strong>El Big Data, un instrumento clave para cualquier sector empresarial<\/strong><\/h1>\n<p>El expresidente de Telef\u00f3nica, C\u00e9sar Alierta, dijo en una ocasi\u00f3n: \u201c<em>Los datos son el petr\u00f3leo del siglo XXI. El despliegue de sensores y el incremento de la capacidad del procesamiento, son claves en la transformaci\u00f3n de muchos sectores y en la creaci\u00f3n de un mundo m\u00e1s medible y programable\u201d<\/em><\/p>\n<p>Esta frase resume por si sola la trascendencia del Big Data en la industria y la sociedad actual. Pero \u00bfqu\u00e9 es exactamente el Big Data? Se trata de un concepto que define la gran cantidad de datos \u2013estructurados y no estructurados- que afloran diariamente en todas las \u00e1reas de actividad.<\/p>\n<p>Pero lo realmente relevante no es la cantidad de datos, sino lo que las compa\u00f1\u00edas pueden hacer con ellos. Mediante el an\u00e1lisis del Big Data se puede tener un conocimiento m\u00e1s profundo del negocio y llevar a cabo acciones significativas, como la toma de decisiones oportunas o el dise\u00f1o de estrategias personalizadas.<\/p>\n<p>Podemos decir que el Big Data es una tecnolog\u00eda democratizadora, ya que cualquier sector -tanto los m\u00e1s avanzados tecnol\u00f3gicamente como los m\u00e1s reticentes- y cualquier organizaci\u00f3n \u2013independientemente de su tama\u00f1o-, pueden optimizarse gracias a su utilizaci\u00f3n.<\/p>\n<p>Aunque los sectores m\u00e1s acostumbrados a la gesti\u00f3n de los datos, como el financiero, son los que llevan la delantera en su apuesta por el Big Data, lo cierto es que nunca antes una tecnolog\u00eda hab\u00eda sido implantada por tantas \u00e1reas de actividad y a un ritmo tan r\u00e1pido. El equipo de Virtualdesk os explica la relevancia del Big Data en varios sectores empresariales:<\/p>\n<h2><strong>Aplicaciones del Big Data en diferentes sectores <\/strong><\/h2>\n<p>En el \u00e1mbito <a href=\"https:\/\/virtualdesk.es\/2019\/08\/14\/inteligencia-artificial-servicio-personas\/\">sociosanitario<\/a>, las compa\u00f1\u00edas se esfuerzan por mejorar la atenci\u00f3n al paciente, ofreci\u00e9ndole mayores servicios pero sin aumentar los gastos. Asimismo, el Big Data es una excelente herramienta para gestionar las ayudas y los servicios sociales, garantizando el bienestar de las personas y sacando el m\u00e1ximo partido de los recursos econ\u00f3micos.<\/p>\n<p>La aparici\u00f3n de nuevas formas de comercio, como el online, ha supuesto una amenaza para el\u00a0 <a href=\"https:\/\/virtualdesk.es\/2019\/05\/30\/big-data-analitica-retail\/\"><strong><em>retail<\/em><\/strong><\/a> f\u00edsico. Por ello, las organizaciones utilizan el Big Data para conocer mejor al cliente, adaptarse a las nuevas v\u00edas para llegar hasta \u00e9l y controlar mejor los costes.<\/p>\n<p>Por su parte, algunos sectores como el de la <a href=\"https:\/\/virtualdesk.es\/2019\/08\/22\/big-data-educacion\/\">Educaci\u00f3n<\/a> pueden llegar a transformarse radicalmente gracias a la implantaci\u00f3n del Big Data, que har\u00e1 posible la transici\u00f3n desde un antiguo modelo estandarizado hacia otro personalizado para cada alumno. Los beneficios ser\u00e1n el aumento de la productividad individual y la reducci\u00f3n del fracaso escolar.<\/p>\n<p>Y respecto al sector del <a href=\"https:\/\/virtualdesk.es\/2019\/06\/26\/transporte-publico-digitaliza-satisfacer-nuevas-necesidades-usuarios\/\">transporte<\/a> p\u00fablico, el Big Data permitir\u00e1 conocer a fondo las costumbres y las exigencias de los usuarios y satisfacerlas r\u00e1pidamente. Saber cu\u00e1les son sus trayectos habituales o que incidencias ha sufrido el servicio, posibilitar\u00e1 la toma de decisiones m\u00e1s acertadas.<\/p>\n<p>El estudio \u201c<a href=\"https:\/\/www.orange.es\/static\/pdf\/BigDataGrandesEmpresas.pdf?internal_source=orange&amp;internal_medium=informes&amp;internal_term=informes+big+data\">Big Data<\/a>\u201d de Orange prev\u00e9 que <em>\u201cla pr\u00f3xima d\u00e9cada ver\u00e1 c\u00f3mo su volumen de mercado se triplica desde los 42.000 millones de d\u00f3lares actuales (37.500 millones de euros), a superar los 100.000 millones en 2027 (89.000 millones de euros) <\/em><\/p>\n<p>El crecimiento y la expansi\u00f3n sectorial de esta tecnolog\u00eda son imparables, por eso es el momento de sumarse a ella.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Mediante el an\u00e1lisis del Big Data se puede tener un conocimiento m\u00e1s profundo del negocio y llevar a cabo acciones significativas, como la toma de decisiones oportunas o el dise\u00f1o de estrategias personalizadas.   <\/p>\n","protected":false},"author":1,"featured_media":58834,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90,316,314,315],"tags":[119,134,133,132,113,135,131],"class_list":["post-162039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai4-transportation-en","category-canal-ciudadania-en","category-gplania-en","category-socyal-en","tag-big-data","tag-educacion","tag-retail","tag-sociosanitario","tag-transformacion-digital","tag-transporte","tag-virtualdesk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Big Data, un instrumento clave para cualquier sector empresarial<\/title>\n<meta name=\"description\" content=\"Mediante el an\u00e1lisis del Big Data se 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