{"id":162047,"date":"2019-10-17T09:30:47","date_gmt":"2019-10-17T07:30:47","guid":{"rendered":"https:\/\/virtualdesk.es\/futuro-pequenas-empresas-digitalizacion\/"},"modified":"2026-05-04T13:06:03","modified_gmt":"2026-05-04T12:06:03","slug":"futuro-pequenas-empresas-digitalizacion","status":"publish","type":"post","link":"https:\/\/virtualdesk.es\/en\/futuro-pequenas-empresas-digitalizacion\/","title":{"rendered":"El futuro de las peque\u00f1as empresas, en manos de la digitalizaci\u00f3n"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;58790&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text]<\/p>\n<h2>El futuro de las peque\u00f1as empresas, en manos de la digitalizaci\u00f3n<\/h2>\n<p><em>\u201cLo de la transformaci\u00f3n digital no va con nosotros, eso es para las grandes empresas<\/em>\u201d. Este es un pensamiento que comparte gran n\u00famero de peque\u00f1os empresarios, que ve la digitalizaci\u00f3n como un proceso complicado, muy costoso, ajeno a ellos y lejano.<\/p>\n<p>Las cifras demuestran esta convicci\u00f3n, ya que seg\u00fan la <a href=\"https:\/\/www.sage.com\/es-es\/cp\/radiografia-de-la-pyme\/#products\">Radiograf\u00eda de la Pyme 2018<\/a> presentada por Sage junto a la CEOE, el 97% de las peque\u00f1as y medianas empresas no considera la digitalizaci\u00f3n como una prioridad y el 69% no dispone de trabajadores con aptitudes digitales.<\/p>\n<p>A pesar de este contexto, en los \u00faltimos dos a\u00f1os, el 76 % de las pymes espa\u00f1olas ha invertido, una media de 10.000 euros anuales en la transformaci\u00f3n tecnol\u00f3gica de su negocio. Principalmente, han apostado por los servicios de voz, el acceso a Internet y la presencia en la web; pero la digitalizaci\u00f3n no se reduce a eso, es una noci\u00f3n integral, que afecta a todas las facetas del negocio: desde la comunicaci\u00f3n con los clientes, a la administraci\u00f3n de las finanzas, el marketing o el trato con los proveedores.<\/p>\n<h3>Transformaci\u00f3n para satisfacer al cliente digital<\/h3>\n<p>Es la forma de adaptarse al nuevo mercado, pero sobre todo de satisfacer al nuevo consumidor, que ser\u00e1 el responsable de la supervivencia o el fracaso de la empresa. El cliente digital es m\u00e1s exigente, quiere encontrar r\u00e1pidamente informaci\u00f3n completa sobre el producto que busca, poder adquirirlo a golpe de clic y recibirlo y descambiarlo c\u00f3modamente desde su casa. Busca un trato personalizado y no duda en compartir su experiencia \u2013ya sea buena o mala- con la marca o con el producto a trav\u00e9s de las redes sociales.<\/p>\n<p><a href=\"https:\/\/virtualdesk.es\/2019\/08\/08\/pymes-descubriendo-importancia-transformacion-digital\/\">Las pymes ya saben que la transformaci\u00f3n digital conlleva<\/a> un incremento de la eficiencia, la optimizaci\u00f3n de la gesti\u00f3n, la disminuci\u00f3n de los tiempos y el alza de la rentabilidad, pero deben ser conscientes de que -debido al escenario ante el que nos encontramos- la digitalizaci\u00f3n ya ha dejado de ser una alternativa y se ha convertido en la \u00fanica v\u00eda para garantizar el futuro de una empresa.<\/p>\n<p>El estudio tambi\u00e9n apunta a que el <strong>80% de las pymes necesitar\u00e1 ayuda externa para la puesta en marcha de la digitalizaci\u00f3n de su negocio<\/strong>. Si quer\u00e9is dar pasos seguros y certeros en este proceso, lo m\u00e1s recomendable es <strong>acudir a una consultora tecnol\u00f3gica especialista en transformaci\u00f3n digital <\/strong>\u2013como <a href=\"http:\/\/www.virtualdesk.es\">VirtualDesk<\/a>&#8211; que estudiar\u00e1 vuestra situaci\u00f3n particular y dise\u00f1ar\u00e1 un plan personalizado para conduciros con \u00e9xito hacia la digitalizaci\u00f3n.<\/p>\n<p><strong>Porque definitivamente, la transformaci\u00f3n digital s\u00ed que va con vosotros.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>El 97% de las peque\u00f1as y medianas empresas no considera la digitalizaci\u00f3n como una prioridad. Sin embargo, es la \u00fanica v\u00eda para garantizar su futuro.<\/p>\n","protected":false},"author":1,"featured_media":58761,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[317],"tags":[129,128,113],"class_list":["post-162047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-virtualdesk-en","tag-comunidades-autonomas","tag-digitalizacion","tag-transformacion-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El futuro de las peque\u00f1as empresas, en manos de la digitalizaci\u00f3n<\/title>\n<meta name=\"description\" content=\"El 97% de las peque\u00f1as y medianas empresas no considera la digitalizaci\u00f3n como una prioridad. 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