{"id":162119,"date":"2019-07-11T10:30:07","date_gmt":"2019-07-11T08:30:07","guid":{"rendered":"https:\/\/virtualdesk.es\/machine-learning-util-empresa\/"},"modified":"2026-05-04T13:06:13","modified_gmt":"2026-05-04T12:06:13","slug":"machine-learning-util-empresa","status":"publish","type":"post","link":"https:\/\/virtualdesk.es\/en\/machine-learning-util-empresa\/","title":{"rendered":"Machine learning, \u00bfc\u00f3mo puede ser \u00fatil para mi empresa?"},"content":{"rendered":"

[vc_row][vc_column width=”1\/1″][vc_single_image media=”58631″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Machine learning,<\/em><\/strong> \u00bfc\u00f3mo puede ser \u00fatil para mi empresa?<\/strong><\/h2>\n

\u00bfEst\u00e1 la capacidad de aprendizaje solamente limitada a los seres vivos<\/strong>? Pues, aunque pueda parecer algo digno de la ciencia-ficci\u00f3n, lo cierto es que existen m\u00e1quinas capaces de aprender y poner en pr\u00e1ctica lo que han asimilado<\/strong>; esta tecnolog\u00eda se llama machine learning<\/em><\/strong>.<\/p>\n

Es una parte de la Inteligencia Artificial<\/strong> que utiliza algoritmos<\/strong> para reconocer patrones que pone al servicio de los ordenadores en los que se procesan, para que estos aprendan por s\u00ed mismos y se adapten a nuevos datos, sin necesidad de programaci\u00f3n espec\u00edfica, de esta forma, las m\u00e1quinas aprenden de c\u00e1lculos anteriores para actuar, tomar decisiones y obtener resultados fiables sobre nuevos datos que se incorporen a su sistema.<\/p>\n

Los sistemas expertos y con capacidad de aprendizaje surgieron hace m\u00e1s de 60 a\u00f1os, pero es ahora, de la mano del Big Data cuando la inteligencia artificial llega a todos los \u00e1mbitos. Con el machine learning<\/em> es posible pronosticar conductas, valorar operaciones y evaluar instant\u00e1neamente grandes masas de datos<\/strong> que marcar\u00e1n actuaciones posteriores. Estas aplicaciones son especialmente valiosas para el \u00e1mbito empresarial.<\/p>\n

Su utilidad e importancia es cada vez mayor y las compa\u00f1\u00edas son muy conscientes de ello. Seg\u00fan el \u00faltimo estudio<\/a> de la consultora Gartner, un 76%<\/strong> de los responsables de datos considera que el machine learning <\/em>es clave<\/strong> y el 65%<\/strong> est\u00e1 desarrollando una experiencia piloto<\/strong>.<\/p>\n

Las empresas saben que el machine learning<\/em> puede ayudarles a formar parte de la revoluci\u00f3n tecnol\u00f3gica<\/strong> y, de este modo, integrarse en un ecosistema crecientemente digital<\/strong>.<\/p>\n

Y es que el aprendizaje autom\u00e1tico tiene gran variedad de usos<\/strong>, desde diagn\u00f3sticos m\u00e9dicos, an\u00e1lisis de la bolsa de valores o motores de b\u00fasqueda, hasta descubrir el uso fraudulento de tarjetas de cr\u00e9dito. Esta tecnolog\u00eda puede servir para dise\u00f1ar e implementar<\/strong> estrategias<\/strong> y automatizar procedimientos en departamentos tan dispares como recursos humanos, marketing o finanzas<\/strong>. Pero \u00bfcu\u00e1les son sus ventajas en el d\u00eda a d\u00eda de las empresas<\/strong>?<\/p>\n

El conocimiento es poder, y al detectar las rutinas de consumo del cliente, el machine learning<\/em> hace posible perfeccionar su experiencia de compra<\/strong>, personalizar los sistemas de comercio electr\u00f3nico, agilizar los procedimientos log\u00edsticos y fidelizar al usuario online<\/strong>.<\/p>\n

Un buen ejemplo del uso del machine learning<\/em> para entender mejor a los clientes es la modelizaci\u00f3n de los datos para gestionar el Churn (es el porcentaje de clientes o suscriptores que dejan de utilizar los servicios que ofrece una empresa durante un per\u00edodo de tiempo determinado). <\/em>Se trata de generar modelos que da la posibilidad de conocer en qu\u00e9 momento y por qu\u00e8 motivos los clientes podr\u00edan abandonar la compa\u00f1\u00eda, hallar potenciales problemas y ofrecerles de forma proactiva soluci\u00f3n para fidelizarlos e impedir su marcha. Soluciones como VDDP de Virtual Desk<\/a> fundamentan su tecnolog\u00eda en el machine learning<\/em> y han sido espec\u00edficamente creadas para la generaci\u00f3n de modelos anal\u00edticos que permita gestionar el churn a trav\u00e9s de Costumer Analytic Records (CAR).<\/p>\n

Otra de las ventajas del aprendizaje autom\u00e1tico para las empresas, es la de poder adelantarse a las necesidades de la producci\u00f3n y crear nuevos servicios y productos, partiendo de los datos analizados<\/strong>.<\/p>\n

En definitiva, toda la actividad interna<\/strong> de la empresa se ve optimizada con una mejora en la toma de decisiones y la automatizaci\u00f3n de las t\u00e9cnicas<\/strong> que, hasta el momento, requer\u00edan un mayor esfuerzo humano y material.<\/p>\n

Para aquellas compa\u00f1\u00edas que quieran subirse al carro de la transformaci\u00f3n digital<\/strong> pero no tengan muy claro c\u00f3mo hacerlo, lo ideal es contar con los servicios de una empresa especializada<\/a> que pondr\u00e1 a vuestra disposici\u00f3n la tecnolog\u00eda y la experiencia necesarias<\/strong>.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Las m\u00e1quinas aprenden de c\u00e1lculos anteriores para actuar, tomar decisiones y obtener resultados fiables sobre nuevos datos que se incorporen al sistema.<\/p>\n","protected":false},"author":1,"featured_media":58631,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90,316,314,315],"tags":[],"class_list":["post-162119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai4-transportation-en","category-canal-ciudadania-en","category-gplania-en","category-socyal-en"],"yoast_head":"\nMachine learning, \u00bfc\u00f3mo puede ser \u00fatil para mi empresa?<\/title>\n<meta name=\"description\" content=\"Las m\u00e1quinas aprenden de c\u00e1lculos anteriores para actuar, tomar decisiones y obtener resultados fiables sobre nuevos datos que se incorporen al sistema.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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