Case study
CITIZENS DEMANDED INNOVATION
Madrid Light Rail needed to improve its understanding of the demand from travelers using its services.
Madrid Light Rail, an integral part of the Madrid Region's public transport network, collaborates with Virtual Desk to implement innovative technological solutions that optimize its operations management and improve the user experience. This collaboration has enabled Light Rails to offer a more efficient, sustainable service tailored to the needs of the city's residents.
On the one hand, to provide an appropriate response based on said demand, in a way that guarantees user satisfaction, and on the other hand to control the evolution of its income from the settlements of the Regional Transport Consortium.
+ 5M €
In annual costs
90%
Prolonged delays
100%
Lack of interoperability
With the aim of providing a integral and efficient service, Metros Ligeros demanded a solution capable of providing new and reliable information, which would lead to appropriate decision-making in the management of its transport services.
- High demand for mobility: The need to manage a growing volume of passengers in an urban and interurban network required efficient planning.
- Coordination with other operators: Integrating with the transport network of the Madrid Regional Transport Consortium (CRTM) required robust interoperability.
- User experience: It was crucial to improve accessibility and real-time information for passengers.
- Sustainability: Reducing environmental impact through optimized resource and energy management.
Virtual Desk developed a comprehensive technology solution that included:
- Advanced management platform: A big data-based system for processing large volumes of operational and user data, integrating validation information, schedules, and systems from other operators.
- Operations optimization: Analytical algorithms to improve route planning, frequencies and resource allocation, adapting to real-time demand.
- Passenger information: Tools to provide real-time data on schedules, incidents and occupancy, accessible through mobile applications and information panels.
- Improved sustainability: Analytical models to minimize energy consumption and optimize the operation of light rail.
- Regulatory compliance: Implementation of security measures aligned with the GDPR to protect user data.
The Virtual Desk solution has allowed us to optimize the management of Light Rail, offering a more efficient and sustainable service that improves the experience of our passengers and strengthens our integration with the Madrid transport network.
Our platform guarantees accurate, real-time data exchange between institutions, improving reliability and providing a more efficient service for dependent individuals.
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